Microsoft and Yahoo both utilize search engine result supplied by Bing. Together, nearly 1 in 3 U.S. searches is handled by Bing– and a new contract with Firefox could put that number even greater. Yet “Google” and “search” remain synonyms for many of us, and many SEO guides speak just of “ranking with Google” as if that’s all that matters. Is it?
The answer is absolutely no. While some Google and Bing SEO strategies will work well with either online search engine, the results that make the top page on the two are different, often with less than half of the exact same domains accomplishing the top areas. That’s due to the fact that Google and Bing weigh search elements in a different way, and that means it takes additional work and effort to achieve good natural traffic from both major engines.
While numerous factors are the exact same in between Google and Bing, here is a top-level take a look at some of the most essential distinctions– and the best ways how to rank on Bing:
Bing offers more weight to social hints and less to links: Both factors matter heavily to both search engines, but in an analysis of 300,000 websites Bing offers more weight than Google to Facebook shares, Facebook remarks and tweets. On the other hand, Google provides even more emphasis to the pure variety of backlinks and to other link-related aspects. This is partly just because Bing is the younger, less industrialized search engine; Google has indexed even more pages and has actually established more tools for arranging and rating the quality of various links. As an outcome, Google can provide more weight to links without worrying that they have blind areas in their algorithm. Lacking this data and experience, Bing relies more on social signals, basically leaving the quality-screening to the masses. This could alter as Bing catches up to Google, or Bing may keep it as a method to differentiate themselves and be more “by the people.” In either case, if you wish to rank on Bing, you need to have a really active and effective social media strategy.
Hyperlinks still matter – a lot: Despite the above, Bing still weighs backlinks really greatly. In particular, considering that it indexes less content per page than Google, Bing efficiently gives more weight to links found early in post, short articles and pages. The strategy to develop great backlinks is the same for either giant, nevertheless, you have to produce a good amount of premium material of your own, so that customers, blog writers and reporters will find you beneficial and voluntarily connect to you in their own material. The more and better the content you produce, the more natural links you’ll get and the more both search engines will see you.
www- and non-www matters more to Bing: We wrote recently about selecting a “canonical” URL– either with or without the “www” at the start– and ensuring all other variations of your site indicate that one. While this readies guidance with both search engines, it matters less with Google since it is much better at identifying a canonical variation by itself, and lets you simply inform it which version is canonical in Google Webmaster Tools. Bing, on the other hand, requires some hand-holding. Follow our simple actions to set a single canonical variation of your page and Bing will make sure to index it properly.
Bing is focused greatly on mobile-friendly material: Both search engines index mobile material and wish to make sure it looks good to mobile searchers. However, Bing recently exposed its mobile ranking factors as part of supporting its mobile search results page. They did this for great reason, due to the fact that they’re hoping web designers will code websites to be “responsive,”– simply puts, for a single page to alter its appearance for mobile versus desktop users. (The alternative is for a website to have two various variations of a page, one mobile and one conventional.) This is certainly the better style and UI choice, but Google is much more forgiving of websites with other setups. Google makes an effort to recognize several versions of a page as non-duplicate if one is mobile and the other is for conventional screens; Bing desires web designers to do the heavy lifting. We suggest responsive design for all new websites, so that this becomes a non-issue no matter which online search engine is looking at you. (Existing mobile sites can still rank with Bing as long as they are understandable and device-friendly.).
Naturally, a successful SEO strategy will consider a lot more than simply these top-level factors. At EverSpark, our website analysis looks at hundreds of elements that affect over 50 prospective problem areas in ranking on both Bing and Google. We carry out these analyses to offer you a complete photo of why you rank (or not) the way you do, and to recommend concrete steps that will move you to the top– on both engines. To read more about a site analysis for your website, schedule a free assessment today.